Focusing on what really matters will have a powerful impact on your performance and also help you reach your established goals. Save only the contacts that are able to generate interaction with your company. You shouldn’t keep these accounts on your database because they are taken into account when your performance rates are calculated, pushing them to lower levels, which is negative to marketing strategies in general.Ĭleaning up email lists is the most effective manner to identify accounts that are invalid, inactive or no longer relevant to your business. When you try accumulating many contacts with landing pages and newsletters, for example, some of them will become obsolete, outdated or simply unavailable after a while. The best word to define a clean email list is “updated”. What to do before you clean your email list: best practices.Why clean your email list: the benefits of email scrubbing!.To help you answer it, we prepared this article, intending to assist you in cleaning your lists and showing the tools to do this job for you. In light of this conclusion, when you clean up an email list, you are also protecting your engagement rate against unsubscribe requests and high spam rates.īut when and how should I clean email lists ? That’s the question you should be asking yourself.

Clean email lists regularly is an important step and strategy that will make sure that your messages will be delivered to your target audience. You need to be aware that harmful accounts in your lists have a negative impact on your deliverability rate, check message clicks and lead conversion.ĭoing everything within your reach to protect interactions with your audience must be a priority for your marketing team.

In fact, if you have many invalid, fake or inactive accounts in your lists, it’s very likely that a lot of the messages might not even be delivered to the intended destination. That’s because sending messages to every email in your database will not guarantee people are going to really open them. There are many reasons why you should clean email lists frequently.

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